Wayfinding is something that’s often taken for granted. At its best, it becomes an integral part of the visitor experience, but at its worst, it becomes a frustrating distraction. The challenge is creating functional visuals and wayfinding tools without diluting the fundamental intent of navigation. This is especially true for museums, galleries, attractions, and events, where visitor experience and visitor satisfaction ratings are often directly affected by the ability to navigate successfully around the space. There is a fine line between becoming immersed in the event or attraction and becoming lost in it. This applies equally to commercial applications, events or attractions. As your guests or clients explore the space, they should be able to do so easily, without frustration, disorientation or anxiety. And they should be able to enjoy the whole of your location or event regardless of any differences in physical or cognitive ability, education or previous experiences. Ultimately the art of wayfinding should heighten the visitor experience and lend a hand in conversion be it through inspiring commercial sales or goodwill and appreciation of an event or attraction.